Use to have a heavy, bulky kitchen aid. Not sure why, being that I’m no where near being a professional cook. My mother and father enjoy it now!Unlike the kitchen aid, this mixer has a plastic body. Some may not like that, but for me it makes since. A-brings the price down to something affordable for most people.B- Brings the weight down. My Kitchen Aid weighed a ton. I hated moving it, I hated cleaning it.C- I’m not a manic when it comes to my electronics. I’m pretty careful. Not that this machine doesn’t feel quite sturdy. It does. I’m just saying, I take care of my belongings.Also it’s important to note that this mixture is a whole lot quieter than the Kitchen Aid. A Lot!First day out of the box, I whipped together a vegan, carrot cake. Engine didn’t struggle or make any kind of noise really. Machine seems to have enough power for my needs.I say it’s a solid buy if you’re looking for a stand minute, with great attachments. That won’t break the bank. Try this one out. So far so good. If anything goes wrong I’ll be back to update this review.